Imagine returning from maternity leave and being made redundant within days. That moment was the catalyst for Rachelle Atkin to build a business around her — just as she was settling into life as a new mum and, unknowingly, heading into the menopause transition.

Today, Rachelle’s Yorkshire Marketing Company is one of the standout marketing businesses in the north of England, supporting female business owners in midlife to create businesses that fit their energy, confidence, and real lives — not outdated expectations.

In this interview with James Ellis, Rachelle shares why midlife is actually a powerful moment to rethink your personal brand, how confidence and visibility often take a hit at this stage of life, and the simple shifts that help women show up more clearly and comfortably as the face of their business.

If you’ve ever felt like you’ve outgrown the version of yourself you built your career around, this conversation will land.